You're here because you're weighing the options between ASUS and Lenovo. Both reputable laptop manufacturers have established themselves in the market with design aesthetics and quality hardware.  

ASUS and Lenovo offer many devices, making a "one-to-one" comparison difficult. ASUS has firmly rooted itself as a "Taiwanese tech giant". On the other hand, Lenovo was founded in Beijing, China. If you want to shop from either brand,  you must weigh down the features and capabilities of Lenovo and ASUS laptops. To make your decision process more accessible, we will compare and contrast both brands and give an overview of their strengths and weaknesses. 

So, let's dive in! 

Lenovo Laptops – A Quick Overview 

Lenovo is a multinational technology company that manufactures and sells innovative consumer, commercial, and enterprise tech devices and services. Founded in 1984 as Legend Holdings, the firm changed its name to Lenovo Group in 2003. It became a publicly traded business on the Hong Kong Stock Exchange in 2004. Now, the brand is renowned for its impressive range of laptops covering every type of user. The best Lenovo laptop series include the ThinkPad, IdeaPad, and Yoga.  

If we talk about the Lenovo Yoga series, it excels in the laptop market due to its elegant ultraportable computers that can be converted into tablets. The Legion series, exemplified by the Lenovo Legion 5 models, caters to gaming fans with a power-packed performance. The Lenovo Ideapad series is geared for everyday use, offering a cheap alternative with all the needed capabilities for basic computing demands such as web browsing, internet surfing, and video streaming.  

Conversely, the ThinkPad series includes laptops like "business workstations" and "smart notebooks" that are excellent choices for professionals and enterprises. These laptops come with solid build and efficient hardware for on-the-go users.  

In simple words, whether you are a student looking for a budget-friendly device, a gamer seeking a high-end gaming rig, or a designer searching for a flagship laptop, Lenovo has something for everyone.  

Below are the benefits and drawbacks of Lenovo laptops that you should consider before finalising. 

Pros  Cons  
Excellent graphics for gaming and content creation   Limited upgradability 
Easily accessible online repository for customer support  Not many options in terms of design 
Durable build quality and architecture   Generally more expensive than other brands 
Good performance across different segments   
Innovation and unique features   
A range of prices for a variety of budgets   
Long battery life    

ASUS Laptops – A Quick Overview 

ASIUS is the leading Taiwanese company in global computer hardware and electronics, specialising in manufacturing laptop computers, computer monitors, desktop PCs, motherboards, workstations, graphics cards, and optical drives. It is the 4th largest PC vendor by unit sales (2016) and the 5th-largest smartphone maker globally. The company was founded in 1989, and its official name is "ASUSTek Computer Inc."  

Regarding laptops, ASUS laptops impress many users, especially with their high-end models. The ZenBook, StudioBook, and VivoBook series dominate with their top-notch features.  

The ASUS ZenBook series, for example, is designed for users who want a visually pleasing and powerful laptop. These laptops are thin and light, with sleek metal designs and are available in different colours and configurations to meet different needs. The ASUS VivoBook series is the perfect blend of form and faction at an affordable price. Likewise, the ProArt Studiobook series offers compelling solutions for creative professionals, including designers, photographers, and video editors. 

On the other hand, the ROG series is tailored explicitly for hardcore gamers who value the best possible performance. These laptops feature the latest processors like Core i7 or i9, dedicated graphics cards like Nvidia GeForce 3080, and sleek displays. They also have unique capabilities, such as overclocking support, customisable RGB lighting, and advanced cooling systems. 

ASUS laptops are popular choices for many good reasons, but they also have drawbacks. Here's a breakdown of the pros and cons of buying an ASUS laptop. 

Pros  Cons  
Best-of-the-kind gaming laptops within the ROG series  Many of the latest ASUS laptop models do not have CD/DVD drives 
Long-term reliability and durability  Some gaming-centric models are heavy and bulky. 
Great designs and aesthetics   You may face a problem while transforming the screen orientation to landscape.  
Touch-screen laptops are available on many of the models.  Some ASUS laptops come pre-loaded with software you may not want or need. 
Robust battery power   Repairs for ASUS laptops can be more expensive than other brands. 
High resolutions screens    
Good customer support   

Lenovo vs. ASUS: Designs 

ASUS provides various laptops in various shapes and sizes with a consistent and distinctive minimalistic design. Many ASUS models exude luxury, boasting elegant metallic accents, sleek keyboards, and a black body, particularly the ROG (Republic of Gamers) series. The Zenbook series is well known for its abundant yet reasonably priced laptops, which feature compact and lightweight designs. These laptops showcase thin-framed displays, enhancing their overall luxurious aesthetics. 

In addition to their sophisticated design, the latest ASUS laptops come equipped with a unique feature called ScreenPad. This innovative touchpad serves a dual purpose, which means you can use it as a traditional or small multipurpose display. Unlike other brands, ASUS never thinks of adding colour to their laptops, preferring just shades of black and grey. Their laptops shine particularly for their blue and copper Zenbook 15 and StudioBook ProArt. 

In comparison, Lenovo has a different story. Lenovo also provides various products in various shapes, sizes, and colours. However, they are only sometimes lauded for their aesthetics. Mainly, Lenovo's gaming range doesn't follow the innovation in components and features and does not carry over into the laptops' aesthetics, making them less appealing.  

Overall, Lenovo does not fall far behind ASUS regarding sleek and aesthetically pleasing laptop designs across their range; it's worth noting that Lenovo laptops have a more homogeneous appearance, with tones of black and grey prevalent. Despite the limited colour palette, Lenovo draws users who value minimalism or value function above form.  

Winner: ASUS  

Lenovo vs. ASUS: Build Quality  

"Excellent" is the term that can perfectly describe the durability of ASUS machines. Some ASUS laptops even use "military-grade durability" on their website. As a manufacturer, ASUS excels at making durable mid-range laptops for various applications. The ZenBook and ROG (Republic of Gamers) models stand out for their dependability and long-term performance. The design of VivoBook computers is durable even in the entry-level and mid-range sectors. Despite being less expensive than their higher-end competitors, these laptops are long-lasting.  

On the other side of the spectrum, Lenovo laptops are also solid and sturdy, but they have a malfunction rate of 21.5% over three years. IdeaPads may need to catch up with ThinkPads; they are often affordable and easy to carry. In the meantime, ThinkPads are innovative. They're small and light; they are lightweight, durable, and robust. The ThinkPad's matte black surface exudes an undeniably attractive quality that adds a layer of sturdiness and robustness to the device. The sleek black finish adds to the laptop's visual appeal and tactile experience.  

Winner: ASUS  

Lenovo vs. ASUS: Performance  

The performance of any laptop typically depends on how much you are willing to pay and what purpose you buy a computer for. Regarding performance, both brands beat each other. You'll find many Lenovo and ASUS models capable of gaming, streaming and editing videos and running demanding software. This is because the high-end models of both brands support RTX 2080 to 4060 specs—core i5 to i9 processing features, such as those we expect from high-performing laptops.  

This means there will be no lag when running Adobe Photoshop, Illustrator, and even SketchUp together, no matter whether it is ASUS or Lenovo's device. The same equation applies to gaming. You won't experience any hitches and blurr on playing titles like Valorant, Call of Duty: Warzone, Apex Legends, Overwatch, etc.  

However, ASUS takes a little lead here. ASUS' recent models have undergone powerful advancements that outpace their Lenovo counterparts. ASUS has shifted from Intel to AMD chips, specifically the AMD Ryzen series. The AMD Ryzen CPUs in ASUS computers are recognised for their remarkable components, positioning them as the current leaders in the market in terms of performance. That's why ASUS takes the crown, leveraging the capabilities of AMD Ryzen processors to deliver robust and high-performing laptops that surpass Lenovo machines. 

Winner: ASUS  

Lenovo vs ASUS: Battery Life 

If you've ever had a good laptop but found yourself looking for a nearby power outlet, you know how frustrating this can be; even your device can handle everything you throw at it.  

Generally, ASUS laptops are best known for their long battery life. Their batteries can run 24 hours daily and at least five hours for gaming laptops. However, outside the gaming world, Lenovo laptops outshine in terms of battery capacity. Lenovo devices last up to 15 hours on a single charge, unlike numerous ASUS devices that typically provide only 5-6 hours of runtime. Additionally, ASUS laptop batteries also experience a decline over time even though you are not using them.  

Winner: Lenovo  

Lenovo vs. ASUS: Displays  

ASUS incorporates high-quality screens even in the lower-end models. "NanoEdge" is the trademark of ASUS that comes with ultra-thin bazels. Some ASUS displays support a screen-to-body ratio of up to 95%, meaning the screen takes up most of the area; the view is way better than many other laptops. The brand has also pushed the boundaries of innovation by introducing dual-monitor laptops within their ZenBook models. 

Unlike ASUS laptops, Lenovo laptops offer numerous options at different price points. Ultimately, Lenovo has paid attention to the display's quality, but they are far better than low-quality screens. In 2020, Lenovo launched the first PC with a folding display, the ThinkPad X1 Fold. This display is the perfect fusion of quality and versatility. 

Both brands include 144Hz screen resolution, IPS screens, and high refresh rates. In general, their models have similar screens.  

Winner: Tie 

Lenovo vs. ASUS: Customer Support  

It is reported that ASUS's customer services could be more convenient. Consumers have to wait for up to 20 minutes to get a response to their queries. The ASUS website does not have a Technical repository allowing users to submit their problems and get advice. Instead, customers must input their serial number and complete the registration process before accessing support articles. This can be frustrating when you have an immediate query and locating or filling out the registration form becomes a hassle. 

On the contrary, Leno's customer support is superb. They provide 24/7 assistance and can even offer next-day on-site support for their Legion gaming platform members. Lenovo's website support information surpasses that of ASUS in terms of accessibility. This accessibility contributes to high satisfaction rates for Lenovo. However, Lenovo has garnered some poor reviews for telephone support due to extended wait times. 

Winner: Lenovo  

Lenovo vs. ASUS: Pricing 

ASUS and Lenovo have a wide range of options as leading brands in the industry. ASUS VivoBook models start from £350 and go up to ProArt StudioBook X, which costs you around £4000. However, you'll also find some budget entry to mid-level options that also offer the best value for the money.  

Lenovo focuses on offering a wide range of business and performance models. As a result, you won't find too many entry-level laptops on Lenovo's website, and the ones you will find don't hold up against solid ASUS models. In gaming, Lenovo laptops are more affordable than ASUS gaming laptops. You can purchase a Lenovo device and get a good value. The good news is that Laptop Outlet has frequent sales on both Lenovo and ASUS laptops, so if you keep looking for deals, you might find a great bargain. 

Winner: Tie  

What Should You Choose: Lenovo or ASUS Laptop? 

It will ultimately boil down to which models you're looking at and what type of user you are. Lenovo offers plenty of powerful features; however, in this matchup, ASUS is the clear brand winner and takes better pride against Lenovo regarding quality, performance, and value of the money. 

Depending on how you use your new laptop, you'll have different factors to consider- business solutions, gaming rigs, creativity, or casual use. Keeping this in mind, let's discover which brand measures up against some of the most common laptop users. 

Business Professionals: Lenovo has gained popularity mainly through its ThinkPad line of business laptops. ThinkPads are well regarded for their reliability and robust performance at an affordable price point. In addition to these workhorses, Lenovo has ventured into diverse markets with its Yoga series, featuring 2-in-1 convertible laptops, and its Legion line, catering to the gaming community. Thus, Lenovo laptops offer better options for business users and the like.  

For Gamers: For gaming, both Lenovo and ASUS have better alternatives. ASUS has TUF and ROG gaming series powered by high-end GPUs, including Nvidia GeForce RTX 2080. With these powerful laptops, gamers can play the most demanding titles like Call of Duty and Sim Racing.  

On the other hand, Lenovo's Legion 5 doesn't disappoint. The laptops under this category come with Full HD displays like ASUS and the latest AMD Ryzen chips and graphics cards such as the GeForce RTX 4080. In the long run, if you want something best of the best and are willing to pay extra for it, the ASUS ROG series is for you. However, if you want a good gaming performance without breaking the bank, choose Lenovo Legion 5.  

For Creative Applications: Regarding resource-intensive applications and software, ASUS laptops cater to creative professionals and photographers. ASUS ProArt Studiobook laptops can handle demanding applications, including Photoshop, SketchUp, and Illustrator. Under the hood, most ASUS Models have a dedicated GPU that breezes through every activity you throw. 

For Personal Use: Choosing between Lenovo and ASUS depends on your needs and priorities. Both brands offer excellent laptops, but each caters to a different type of user. Consider how you plan to use the computer. ASUS is a good option if you need a powerful laptop for playing games and doing creative work. Lenovo may be a better alternative if you need a more basic notebook for web browsing and email. 

Final Word 

Both Lenovo and ASUS are reliable brands. ASUS is advantageous when it comes to quality and innovation. On the other hand, Lenovo is the way to go regarding the value of the money. ASUS wins more points in this laptop comparison guide. One standout characteristic of the ASUS laptops is the exceptional power they offer. Contrary to the common expectation that top-quality laptops would come with a higher price tag, ASUS consistently delivers laptops that match but often exceed the quality of Lenovo counterparts while maintaining competitive prices.  

Whether you choose a Lenovo or ASUS laptop, visit the Laptop Outlet. From cutting-edge ThinkPads to flagship ROG alternatives, there have  something for everyone!