Laptop Outlet Limited (̒LAPTOP OUTLET̓) is committed to complying with the General Data Protection Regulation and the Data Protection Act 2018. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised shopping experience.
If we make changes to this notice, we will notify you by updating it on our website. Laptop Outlet will be what is known as the ̒Data Controller̓ of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as Ì’weÌ“ or Ì’us. By Data Controller, this means Laptop Outlet determines the purposes and way in which any personal data is, or will be, processed.
Data Protection. Laptop Outlet, Unit 10 Woodford Trading Estate. South End Road. Essex. UK. IG8 8HF. or via [email protected]
quoting ̒Security and Privacy Enquiry̓.
This privacy notice was last updated in September 2025.
When you buy goods from us, you enter into a contract with us. You will need to set up a LAPTOP OUTLET Account before ordering from us. So, we can set this up, we will ask you to provide some personal information, such as:
As an existing customer, if you have shopped with us using a credit or debit card, or we have taken these details for a payment, we will securely collect and store this payment card information in an encrypted format in a Payment Gateway system (such as Secure Trading).
In order to undertake website personalisation, we will also gather information about the devices you use to access our sites (desktop and mobile), which may include an IP address. For further information on our use of cookies and tracking please see our Cookie Notice.
General Data Protection Regulation states that we are allowed to use and share your personal
data only where we have a proper reason to do so, which by law must be one or more of these
reasons:
Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are.
LAPTOP OUTLET works with a number of trusted agencies and businesses in order to provide you with the high-quality goods and services you expect from us, such as delivery companies, credit reference agencies, fraud prevention agencies, market research companies, amongst others.
Some examples of the categories of third parties with whom we share your data are:
Laptop Outlet works with Salesfire to provide personalised on-site experience and targeted email remarketing based on your interactions with our website. Salesfire processes data on our behalf, including behavioural browsing patterns, IP address, and on-site activity, to deliver relevant overlays, product recommendations, and emails (where applicable). Salesfire acts as a data processor under our instructions in compliance with GDPR. For more information, you can view Legal Documents | Salesfire.
Fraud prevention services
Before we provide services, goods or financing to you, we undertake checks for the purposes of preventing fraud and to verify your identity. We may require you to provide us with proof of address, etc. These checks require us to process personal data about you.
The personal data you have provided, which we have collected from you or received from third parties, will be used to prevent fraud and money laundering, and to verify your identity.
Details of the personal information that will be processed include, for example: name, address, date of birth, contact details, financial information, employment details, device identifiers including IP address and vehicle details.
We and fraud prevention agencies may also enable law enforcement agencies to access and use your personal data to detect, investigate, and prevent crime.
We process your personal data on the basis that we have a legitimate interest in preventing fraud and verifying identity, in order to protect our business and to comply with laws that apply to us. Such processing is also a contractual requirement of the services or financing you have requested.
We process your personal data on the basis that it is necessary in the public interest or in exercising official authority for us to prevent fraud and money laundering, and to verify identity, in order to protect ourselves and to comply with laws that apply to us.
Fraud prevention agencies can hold your personal data for different periods of time, and if you are considered to pose a fraud or money laundering risk, your data can be held for up to six years.
Consequences of Processing
If we, or a fraud prevention agency, determine that you pose a fraud, we may refuse to provide the services or financing you have requested, or to employ you, or we may stop providing existing services to you. If you have any questions about this, please contact us on the details above.
Your Rights
Your personal data is protected by legal rights, which include your rights to object to our processing of your personal data; request that your personal data is erased or corrected; request access to your personal data.
For more information or to exercise your data protection rights, please contact us using the contact details above.
Keeping in touch with you
We want to keep you up to date with information about new ranges, special offers and improvements to our website. When you set your account up, we will ask you if you want to receive this type of marketing information.
If you decide you do not want to receive this marketing information, you can request that we stop by writing to the Data Protection Officer to the email [email protected].
You may continue to receive mailings for a short period while your request is dealt with.
Marketing under PECR
As permitted under the UK Privacy and Electronic Communications Regulations (PECR), we may send marketing emails about our similar products or services to customers whose details we collected in the course of a sale (or negotiations for a sale), provided that:
- You were given a clear opportunity to opt out of marketing when we first collected your email address, and
- Every marketing message we send includes a clear and simple way to unsubscribe.
You can opt out of these marketing messages at any time by clicking the "unsubscribe" link in our emails or by contacting us directly at
[email protected].
How long we keep your information
If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.
We may need your personal information to establish, bring, or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us for any of the purposes listed under How we use your information above. The only exceptions to this are where:
- The law requires us to hold your personal information for a longer period or delete it sooner.
- You exercise your right to have the information erased (where it applies), and we do not need to hold it in connection with any of the reasons permitted or required under the law, such as for Accounts and Invoice legal bindings.
- we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded, and no further appeals are possible; or
- in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.
Protection of Your Personal Information
At Laptop Outlet, your privacy is our utmost priority. We want you to feel confident that any personal information you share with us is protected and secured. Rest assured that we are committed to safeguarding your data and using it exclusively for legitimate purposes.
We are committed to transparency and accountability in how we handle your personal information. You can find more detailed information about our data protection practices in our GDPR policies.
Temporary Data Retention
We understand the importance of privacy and data minimisation. Therefore, any information provided for security checks that we request from you will be stored for a maximum of 14 days (about 2 weeks) after submission. This period allows us to perform the necessary checks while respecting your right to data protection.
Immediate Deletion
Once the required checks have been successfully completed and cleared, please be assured that any information we receive is promptly deleted and destroyed. Your data will not linger in our systems beyond what is necessary to fulfil its intended purpose.
What are your rights
You are entitled to request the following from Laptop Outlet, these are called your Data Subject Rights, and there is more information on these on the Information Commissioners website www.ico.org.uk
- Right of access Ì„to request access to your personal information and information about how we process it
- Right to rectification: Ì„to have your personal information corrected if it is inaccurate and to have incomplete personal information completed.
- Right to erasure (also known as the Right to be Forgotten) Ì„ to have your personal information erased. Please contact us at [email protected]
- Right to restriction of processing Ì„ to restrict the processing of your personal information
- Right to data portability - to electronically move, copy or transfer your personal information in a standard form.
- Right to object - to object to the processing of your personal information
If you have any general questions about your rights or want to exercise your rights, please contact [email protected]
You have the right to lodge a complaint with a data protection regulator in Europe; however, we encourage you to contact us before making any complaint, and we will seek to resolve any issues or concerns you may have.
Cookie Notice
This notice is designed to help you understand what cookies are, how LAPTOP OUTLET uses them and the choices you have in regard to their use.
By continuing to use www.laptopoutlet.co.uk the "Site", you are agreeing to our use of cookies in the manner described in this notice.
What are cookies?
Cookies are small text files that are stored on your browser or the hard drive of your computer or other device when you visit the Site. This allows the Site to recognise you as a user either for the duration of your visit (using a ̒session cookie̓) or for repeat visits (a ̒persistent cookie̓). They are not harmful and do not contain any information such as your home address, date of birth or credit card details.
The cookies we use fall into four broad types:
Strictly Necessary Cookies
These cookies are essential in helping you to move around our Site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, such as setting up an account, cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
Analytical/Performance Cookies
In order to keep the Site, its services, and products relevant, easy to use and up to date, we use web analytics services to help us understand how people use our Site. For example, we can see which parts of the Site and products are most popular, identify when errors occur, and test different versions of a page or feature to see which one works best.
Functionality Cookies
These cookies allow websites and applications to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. The information these cookies collect is usually anonymised, which means we cannot identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you have been on the internet but do help us to serve you with advertising that is more relevant to you.
Targeted Marketing Cookies
We also use cookies to assist in targeted advertising. Without these cookies, online advertisements you encounter will be less relevant to you and your interests. We also use them to measure the effectiveness of our marketing communications, for example, by telling us if you have responded to an advert that we have sent you.
We also use Salesfire cookies that help us deliver personalised product recommendations and messaging, such as reminder overlays and emails, based on your browsing activity. These cookies track the pages you view and items you place in your cart, allowing us to create a more relevant shopping experience.
If you would like more information on any of these types of Cookies, including how to opt out, please visit www.youronlinechoices.com/
What do we use Cookies for?
They enable you to transact, whilst other non-essential cookies enable us to give you an enhanced, personalised web experience and determine relevant products to show you.
To personalise and improve your customer experience.
This will allow you to securely sign in to your LAPTOP OUTLET Directory Account so that you can use "My Account" features such as order information, making payments, and viewing statements.
To recognise the device that you are using.
To store the content of your online shopping bag whilst you browse the site and to complete an order.
To record the areas of the Site that you have visited, products you have viewed, and time spent browsing, as well as the products you purchased. LAPTOP OUTLET uses this information to help make the website more user friendly, develop our Site design and to continuously improve the quality of the service we provide.
To distribute visitors to our Site evenly across platforms to ensure the content is served at the fastest possible speed.
For re-marketing purposes, determine relevant products to show you when you are browsing other selected websites. These cookies can be associated with services provided by a third party, such as an advertising network.
We also offer you the facility to share your experience on our Site through social media sites such as Facebook and Twitter. By using these features, you are consenting to allow cookies from these providers. More information about how these providers use cookies can be found on their websites.
Cookies are an essential part of how our Site works, as they remember certain information about a visitor. LAPTOP OUTLET uses First Party cookies (these are placed there and used solely by LAPTOP OUTLET) and Third-Party cookies (these are placed there by third parties we work with).
Are cookies safe?
Yes. The information stored in cookies is safe and anonymous to any external third party, and your account security is never compromised. You can find more information about cookies at http://www.allaboutcookies.org/ and www.youronlinechoices.com/. For a video about cookies, visit https://www.google.com/intl/en-GB/policies/technologies/cookies/, https://policies.google.com/technologies/partner-sites
Can I turn off cookies?
Yes ̄ but if you choose not to allow the use of cookies, your experience of our Site will
be limited and many integral aspects of the Site, including (but not limited to) adding
items to your shopping bag and accessing your account, will not work at all.
To change your cookie settings, or if you want to be notified each time a cookie is about
to be used, you should amend the settings provided in your web browser to prevent us
from storing cookies on your computer hard drive.
For information on how to disable cookies, please consult the "Help" tab of your browser
via the menu bar. For further information on non-essential cookies used for targeting
and banner advertising, please see below.
Details of our Third Party Cookies
LAPTOP OUTLET allows selected Third Parties who participate with us in marketing programs
to place cookies when you visit our site. These cookies enable us to monitor which
adverts you see and click on to get to our site.
For details of the Third-Party cookies we use please see the table below. LAPTOP OUTLET is not responsible for the content or privacy policies of Third Parties or other websites, and we advise that you check these yourself.
3rd Party Cookies
The following Cookies are all used for Analytical and Targeting purposes.
Opting Out
Website visitors who do not want their data used by Google Analytics can install the Google Analytics opt-out browser add-on. To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser. Learn more about the opt-out and how to properly install the browser add-on here.
Visitors can also opt out of Google Analytics for Display Advertising and customise Google Display Network ads using the Ads Settings
If you would like to opt out of cookies placed by other third-party services such as Salesfire, you can manage your cookie preferences using our cookie consent banner or by adjusting your browser settings.
For further control, you may also visit YourOnlineChoices to opt out of behavioural tracking by selected providers.
This Cookie Notice was last updated on 4 August 2025, and further changes will be communicated by updating this notice.
Contact Us
Should you need to contact us, please write to:
Data Protection Officer, Laptop Outlet, Unit 10 Woodford Trading Estate. South End Road. Essex. UK. IG8 8HF.
or via [email protected] with subject as Re: Security and Privacy Query.
